🔵 What is MailerLite?
MailerLite is a web-based email marketing tool designed to help businesses of all sizes create, send, and track email campaigns.
🟠 What MailerLite Does?
MaileLite enables users to create and send email campaigns, manage subscriber lists, and track campaign performance through analytics and reporting.
🟣How MailerLite Works?
🧩 Main Features of MailerLite
MailerLite is an email marketing platform that provides a variety of features to help users create, manage, and optimize their email campaigns. Here are some of its main features:
- Email Campaigns: MailerLite offers a drag-and-drop email editor, making it easy for users to create newsletters and campaigns without any coding or design skills. Users can also access a variety of email templates, A/B testing options, and automation features to help them personalize and streamline their email marketing efforts.
- Marketing Automation: With MailerLite's marketing automation features, users can create customized workflows and trigger emails based on subscriber behavior, time-based events, and other criteria. This includes features such as abandoned cart emails, welcome series, and automated campaigns to help users engage with subscribers and drive conversions.
- Landing Pages: MailerLite's landing page builder allows users to create custom pages for their campaigns, events, and lead generation efforts. Users can choose from a variety of templates, customize the design and content, and even add pop-ups and opt-in forms to capture leads and grow their email list.
- Webforms: It provides a drag-and-drop webform builder that allows users to create custom sign-up forms, surveys, and quizzes to capture subscriber information and feedback. Users can customize the fields, design, and branding of their forms, and integrate them with their website, social media, and other marketing channels.
- Analytics and Reporting: MailerLite's reporting and analytics features provide users with detailed insights into their email and campaign performance, including open rates, click-through rates, and conversion metrics. Users can also track subscriber behavior, segment their audience, and use the data to optimize their campaigns and improve their results.
- Integrations: It integrates with a range of third-party tools and services, including e-commerce platforms, CRMs, and social media platforms. The software provides seamless integration with popular tools like ,Shopify, andWordPress.org, making it easy for users to connect with their favorite tools and automate their workflows.Make (formerly Integromat)
🟢 Free Tools by MailerLite
Mailerlite is a freemium product meaning that you can use the basic functionality of this tool without a paid subscription.
- Growing Business plan- $10/ month (3 users)
- Advanced plan- $21/month (unlimited users)
- Enterprise plan- contact for pricing
A 30-day free trial is available
MailerLite pricing page with further details is available here.
🎯 How likely is MailerLite to help you with email marketing?
MailerLite is highly likely to help you with email marketing and automation.
👍 Pros of MailerLite
- Affordable pricing plans.
- Automation and segmentation features.
- Offers integrations with popular third-party tools.
👎 Cons of MailerLite
- Slow, lagging and non-intuitive interface
- Limited drag and drop (for example, you can’t drag and drop emails inside your automation workflows)
- Hard to reach support
- Limited knowledge base and tutorials
🧑💻 Support score
🗨️ Trustpilot reviews
🗨️ Capterra reviews