Sendinblue
Sendinblue

Sendinblue

Category
Email Marketing
Main Features
Template LibraryEmail APIText MessagesChatDrag-and-Drop Editor
Tags
AcademyIntegrations
Power Score
7/10
Price Range
$$
Author
Last Updated
Nov 2, 2022 11:48 PM
Published
Jul 18, 2022 9:22 AM

πŸ”΅ What is Sendinblue?

Sendinblue is an all-in-one email marketing software.

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Sendinblue helps businesses to stay in touch with their customers and grow their business. It offers a wide range of features such as automated email campaigns, transactional emails, and SMS messages. Additionally, Sendinblue provides users with real-time reporting and analytics so they can track the performance of their campaigns.

Overall, Sendinblue is a decent email marketing solution for businesses of all sizes. It is relatively easy to use and provides a wide range of features.

🟠 What Sendinblue Does?

Sendinblue helps you create and send well-designed emails and text messages. It also helps to segment your email list and automate your email marketing.

Sendinblue also has some additional features such as SMS & WhatsApp campaigns, Chat and CRM.

🧩 Main Features of Sendinblue

  • Email marketing software
  • Drag and drop email editor
  • Automations
  • Templates
  • Email API

🟒 Free Tools by Sendinblue

Sendinblue is a freemium product meaning that you can use the basic functionality of this tool without a paid subscription.

πŸ’° Pricing

  • Starter plan - $25/month
  • Business plan - $65/month
  • Enterprise plan - customized pricing

Sendinblue pricing page with further details is available here.

🎯 How likely is Sendinblue to help you with email marketing?

Sendinblue has a power score of 7 out of 10 which means that it is likely to help you solve your email marketing related pain points.

πŸ“š More Information About Sendinblue

πŸ”΅ Designing emails with Sendinblue

Sendinblue offers a drag-and-drop email builder that makes it easy to create beautiful, responsive emails without any HTML experience.

Additionally, the built-in template library offers a wide range of professionally designed email templates to choose from.

You can pick a template and then customize it to match your brand identity by adding your own logo, colors, and images. Alternatively, you can start from scratch and create a completely unique email design.

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πŸ”΅ Email personalization with Sendinblue

With Sendinblue, you can personalize your emails using a wide range of variables such as the recipient's name, location, and preferences.

You can also use dynamic content to show different versions of your email to different segments of your list.

For example, you could use dynamic content to show images that appeal more to certain user segments by setting their color preferences. In simple words, let say you are sending an email campaign about the new collection of running shoes you offer in your e-commerce store. If you know the preferred colors of your subscribers, you could use dynamic content to show different versions of the email to different users, meaning that people who prefer blue will see blue color version of the shoes and those who prefer red will see red color version and so on.

This way you can make your email campaigns more personalized and relevant to each subscriber, which

This level of personalization helps to ensure that each recipient receives the most relevant and targeted email possible which naturally translates into higher engagement.

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πŸ”΅ Segmentation and grouping with Sendinblue

Sendinblue offers a wide range of options for segmenting and grouping your email list. You can segment your list by criteria such as location, demographics, interests, engagement level, and much more.

Additionally, Sendinblue allows you to group your contacts together so you can send more targeted and relevant emails. For example, you could create a group for VIP customers and send them exclusive offers and discounts.

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πŸ”΅ Creating automated email campaigns with Sendinblue

With Sendinblue, you can create a wide range of automated email campaigns such as welcome campaigns, abandoned cart campaigns, customer birthday emails, order confirmation emails, and much more.

Additionally, Sendinblue makes it easy to trigger automated emails based on specific user actions such as subscribing to your list, clicking a link in an email, or making a purchase.

This allows you to create highly targeted and personalized email campaigns that nurture leads and move them through your sales funnel.

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πŸ”΅ Sending transactional emails with Sendinblue

In addition to marketing emails, Sendinblue can also be used to send transactional emails such as order confirmations, shipping notifications, and password reset emails.

This is a valuable feature for businesses as it allows you to keep all of your email communications in one platform, which can save time and improve efficiency.

Importantly, Sendinblue allows to make transactional emails two-way, meaning that recipients can reply to them just like they would a regular email.

This helps to establish a direct line of communication with your customers and provide them with better customer service.

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πŸ”΅ Other Features

Sendinblue offers a wide range of other features such as:

  • A/B Testing: Test different versions of your email and individual elements to see which one performs better.
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  • Email Analytics: Track key metrics such as open rate, click-through rate, unsubscribe rate, and much more.
  • Dedicated IP Address: Add a dedicated IP address to your account to improve deliverability.
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  • Signup Forms: Create signup forms to grow your email list.
  • Landing Pages: Create landing pages to promote your products or services.
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  • SMS & WhatsApp campaigns
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πŸ‘ Sendinblue Pros

  • Easy to use platform with a wide range of features
  • Segmentation and grouping options allow you to send more targeted and relevant emails
  • The ability to send transactional emails from the same platform
  • A/B testing, email analytics, and dedicated IP address improve deliverability

πŸ‘Ž Sendinblue Cons

  • The platform can be overwhelming for beginners
  • Sendinblue is not exclusively email marketing tool. It also offers SMS marketing, CRM, and Chat which means its focus is sort of divided.
  • Long sign up process. Too many questions
  • Issues with phone number verification (sms does not arrive)
  • Slow interface

πŸ”΅ Sendinblue Customer Reviews

Sendinblue has generally positive customer reviews.

4.4 average review score from 3000+ reviews on Trustpilot is impressive.

Customers appreciate the wide range of features, segmentation options, and ease of use.

Some customers have complained that the platform can be overwhelming and difficult to navigate, especially for beginners. Additionally, some customers would like to see more templates and integrations available.

πŸ”΅ Summary

Sendinblue is a robust email marketing platform with a wide range of features. It is easy to use, although it can be a bit overwhelming for beginners.

Overall, Sendinblue is a good choice for businesses that are looking for an all-in-one marketing platform.

If you are specifically looking for an email marketing tool, there are other platforms that might be a better fit such as MailerLite or Constant Contact. These platforms have a narrower focus and may be easier to use for beginners.

πŸ”— Official website

πŸ’Ό Founded

2012

πŸ’ͺ Power score

7/10

πŸ§‘β€πŸ’» Support score

8/10

πŸ—¨οΈ Trustpilot reviews

4.4/5

πŸ—¨οΈ Capterra reviews:

4.6/5

♾️ Sendinblue Alternatives:

Mailchimp, Mailerlite, ActiveCampaign and AWeber

πŸ”— Helpful Links