Homepage backlinks are particularly important for SEO because:
- They provide a stronger domain-level effect
- They help with branding (when anchor text includes the brand name)
Discount page link building is an effective strategy for acquiring relevant and high-quality homepage backlinks.
On this page, we provide detailed instructions on how to execute such a campaign, including best practices, tips, and methods that will help you achieve your link building goals.
Find your opportunity
The first step in executing a discount page link building campaign is identifying the opportunity you want to target.
For example, many universities and other educational institutions have pages where they list discounts available to their students and employees.
This may include discounts related to restaurants, entertainment, travel, and more.
If your website can offer a similar discount then this creates a link building opportunity for you.
The reason is simple → since you offer discount to university employees and/or students, you can ask to be included on the discount page. In most cases, this will result in a relevant homepage backlink for your website.
So, start with researching the web. Look for educational institutions and other organizations with discount pages and see if there is a link-building opportunity that may be relevant to your website.
Once you have identified the opportunity, collect all qualifying prospects (discount pages where you can potentially get listed) and move to the next step.
Create an outreach plan
Not all discount page prospects are the same. So, your outreach plan must reflect this.
We have noticed the following types of discount page prospects:
- Prospects that have a special procedure for getting listed on discount pages
- Prospects that don’t specify any procedure, but provide a contact email
- Prospects that don’t provide any information
So, in each scenario, a different approach could be applied:
Scenario | Approach |
Special procedure provided | Follow the procedure to get listed |
No procedure, but the contact email provided | Reach out to the contact email and ask if you can get listed |
No procedure, no contact information | Reach out using general contact channels and ask how to get listed. You can send an email or make a call (or both) and ask how your discount can be included. |
You can create your outreach plan accordingly, by categorizing your prospects. This will help you quickly identify which discount pages to target and what type of message to send them.
Outreach
Once your outreach plan is ready, you are all set. Perform your link building campaign based on it and track the results you get.
Remember that not all prospects are worth reaching out to.
Here are some types of prospects you should probably ignore:
- low domain authority websites - when looking for discount page prospects to reach out to, it's important to skip low domain rating websites. These prospects are not worth reaching out to, since what you are doing here is link building, and you want links that will help your website.
- discount pages with no hyperlinks - Some discount pages list discounts as PDFs, images, or in another format that does not include hyperlinks. For the purposes of this link building strategy you want to avoid all prospects that have a discount page with no external links on it.
- discount pages listing only big brands (if your business is small or medium-sized, then you should probably skip those)
- discount pages not listing any discount from your or related industries (for example, if the discount page lists only software, then you probably won’t fit there with your restaurant discount). But make sure to not overrule any prospects without researching them first. It’s easy to quickly disqualify a prospect without giving them a chance. So, if there is even a slight chance that they might be a good fit, do research first before discarding them.
- pages that have not been updated for a long time (if the last time the page was updated is 1996, then your chances of getting included are not high)
- pages with too many discounts and outgoing links (the simple rule applies here, the more outgoing links the page has the less valuable each link becomes, so it’s not worth the hassle in most cases)
🔵 Personalization is important
Always be mindful when crafting the outreach messages - make sure that it is personalized and relevant to the prospect’s website. The more personal and authentic your outreach, the more likely you will be to get positive responses from prospects. So make sure that you take some time to research each prospect and tailor your message accordingly.
🔵 Proper timing can help
Moreover, it’s also important to consider the timing of your outreach - make sure to send it at the right time so that the prospects can take action.
🔵 Track your results
Finally, track your efforts and measure the success of your outreach.
Try to keep track of all the conversations you have had with them. Keep a spreadsheet or document with all of your outreach notes so that you can go back and reference them as needed.
Here are some status ideas you can use for this type of link building campaign:
Status | Explanation |
Successful Placement | Your discount has been added |
Application | A website has a special application procedure for getting added |
Application with signature | Some websites may require the application to be signed by an authorized person |
Call to ask | When it’s not possible to reach the website via email it might make sense to call them to ask if your discount can be included and if yes, then how. |
Replied | A reply has been received from the prospect, but the discount has not been added yet |
Submitted | When your application has been submitted but there is no response yet |
Rejected | Your discount has been rejected |
Not responsive | Prospect is not responsive to any outreach attempt including email and phone call |
That’s pretty much all.
We try to keep things simple here at Internet Tools. Good luck 😉