Google Knowledge Graph and Knowledge Panel are two features of the Google search engine that are related but distinct. Understanding the difference between the two can help users get the most out of their searches and SEOs the most from their content.
Google Knowledge Panel
Google Knowledge Panel is a feature that appears on the right-hand side of the search results page and provides information about a specific person, place, or thing.
It is intended to give users a quick overview of the topic that they have searched for and may include details such as the subject's description, images, and links to related articles.
Knowledge Panel is a helpful feature for users who are looking for a summary of information about a specific topic.
Typically, Google Knowledge panels include:
- Title and short summary of the topic
- A longer description of the subject
- A picture or pictures of the person, place or thing
- Key facts, such as when a notable figure was born or where something is located
- Links to social profiles and official websites
They might also have specific information related to certain topics, such as:
- Songs from musical artists
- Upcoming episodes from TV shows
- Rosters of sports teams
Suggesting an edit in the Knowledge Panel
If you are the entity associated with a Knowledge Panel and spot an inconsistency there, you can suggest a change and update that knowledge panel accordingly.
Here are Google’s instructions for updating a knowledge panel:
After you suggest an edit, Google reviews and verifies it. If the accuracy of your information is confirmed by other publicly available sources, your suggestion will be added to the Knowledge Panel.
Google has also another feature similar to the Knowledge panel, which is called Business Profile. Businesses can create or claim this feature using Google My Business.
Google Knowledge Graph
Google Knowledge Graph, on the other hand, is a database of facts about people, places, and things that is used to enhance Google's search results. It is a structured database of information that Google has compiled about the world, including information about people, places, and things, as well as the relationships between them.
In fact, it has already amassed over 500 billion facts about five billion entities and counting! 🤯
The Knowledge Graph, which was launched in 2012, is used to provide more relevant and useful search results, including answers to questions and information about people, places, and things that might not be immediately obvious from the search query itself.
Difference and commonalities
The Knowledge Graph and Knowledge Panel both draw on the same dataset and are designed to work together to provide the most comprehensive search results possible. For example, information from the Knowledge Panel can be used to provide additional context for the facts presented in the Knowledge Graph.
Additionally, the Knowledge Graph can provide information that is not available in the Knowledge Panel. For example, the Knowledge Graph can provide a list of related articles or show how two topics are related to each other. Oddly enough, the presence of information about a certain entity in the Knowledge Graph does not necessarily imply that this entity will have a Knowledge Panel. The same can be the case the other way around.
In summary, the Google Knowledge Panel is a feature that appears in the search results and provides information about a specific topic, while the Google Knowledge Graph is a database of facts that is used to enhance the search results. Understanding the difference between the two can help users get the most out of their searches and find the information they are looking for more easily.