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Product Page SEO: The Complete Handbook

Category
📗SEO Resource
Tags
📘Handbook
Author
NJ
Last updated
Jan 19, 2023 3:26 AM

Successfull product page framework

Product page SEO is done by optimizing different cornerstone components:

Component
Subcomponents
Importance
Best practice
URL
- Slug structure - Site URL structure
High
- Shot, readable URLs - Logical URL hierarchy and structure
Content quality
- Product descriptions - Specifications - FAQ
High
- Uniquiness - Comprehensiveness - Accuracy - Freshness
Structured data
Structured data
High
- As much structured data as possible
Responsiveness
- Responsive design - Mobile-friendliness
High
- Product pages must perform with no issues on all devices
Backlinks
- Links from other sites
High
- Relevant, high-quality external links from other websites
Customer reviews
- Review collection system - Review display system - Filters, search
High
- Display customer reviews - Encourage customers to leave reviews - Make reviews as useful as possible by adding filters, search and other features
Meta information
- Page title - Meta description
Medium
- Keep unique (patterns are ok) - Include keywords - 50-60 characters title tag - 155-160 characters meta description - Aim for high CTR
Visuals
- Images - Video
Medium
- High quality product images - At least one video - File size compression - Proper alt text and file names
Format, Structure & UX
- Logical structure - Proper use of html headings - Bullet points
Medium
- Logically structure content, including headings, subheadings, and bullet points.
Internal links
- Links from related products and cateogories - Links from blog posts - Links from other parts of a website
Medium
- Adding relevant internal links where appropriate with descriptive anchor texts
Supporting pages
- Blog posts and articles on product specific topics (individual product page level)
Medium
- Create informational content that covers as much information about the product as possible and interlink accordingly
Page speed
- Page load speed on mobile and desktop
Medium
- Score as high as possible on Google PageSpeed Insights

*Please note that the table above focuses on SEO optimization, and does not take into account other types of product page optimization.

The more you get completed from the table provided above, the higher chances your product pages will have ranking on top of search engines.