🔵 What Is an In-Content Link?
An in-content link, also called a contextual link, is a hyperlink within the body of an article or blog post.
This type of link directs readers to another page with additional information relevant to the content they are currently reading.
🔵 Simplified Example
Suppose you are writing an article about new technology developments.
Within your article, you can provide links to other articles with more specific information about different types of technology and their potential applications.
These would be considered in-content links since they are related to the topic of your main article and appear directly within the body text.
🔵 Best Practices
When using in-content links, it is important to provide enough context for readers to understand why this additional information is relevant.
In-content links also must add value.
Additionally, make sure that any external links open in a new tab and include descriptive anchor text that accurately explains what the link contains.
Lastly, try not to use too many in-content links as this may be overwhelming and detract from your main content.
🔵 What Is Not an In-Content Link?
A link that is not an in-content link, or a contextual link, is one that appears outside of the main body of text.
This could include links in the sidebar, footer section, or below the main content.
These types of links are often used to direct readers to other areas of a website that may not be directly related to the topic of the current page.