What is value in Content Marketing?
Value in content marketing refers to the ability of your content to provide something of worth to your audience.
This can be in the form of information, entertainment, or any other type of benefit that your audience finds useful.
Let's consider a few scenarios:
One blog creates how-to guides targeting specific WordPress related issues that don't have a lot of solutions online. They are high quality, easy to follow, and provide real value to their audience - meaning they help to solve a problem.
The other blog's content consists of little more than fluff and filler.
They post just for the sake of posting, and their content doesn't really help to improve their audience's life in any way.
Which blog's content is more likely to be valuable to its audience?
The answer is clear: The first blog's content is more likely to be valuable, because it provides something of worth to its readers. The second blog's content, on the other hand, is less likely to be valuable because it doesn't offer anything of real value.
Let say you are writing a blog post and want to add some visuals.
You can add some stock images just to fill up space, or you can add visuals that actually help to illustrate your points and visually supplement your arguments.
Things like screenshots, data graphs and charts that help illustrate your points.
Which visuals are more likely to be valuable to your audience?
The answer is clear: The visuals that help to illustrate your points and support your arguments are more likely to be valuable.
The stock images that serve no real purpose other than to fill up space are less likely to provide any value.
So, value can come in different forms and shapes in content marketing, but it always boils down to providing something of worth to your audience.
- Stock images
- Unnecesarily long intros
- Unnecesarily long conclusions
- Imitative and/or unoriginal copy
Creating value-based content is an important part of any content marketing strategy, as it helps to ensure that your audience keeps coming back for more. It also helps to build trust and credibility with your audience, which can lead to improved conversions and sales.
So, if you want your content to be valuable, make sure it provides something of worth to your audience. Something that will help improve their life in some way, even if it's just a small way. Every little bit helps!