Product Hunt Lanuch Checklist

Preparation:

1. Identify Target Audience:
• Define demographics, interests, and pain points.
• Tailor messaging to resonate with this audience.
2. Create Graphics:
• Design a compelling thumbnail (240x240 pixels).
• Prepare high-quality images/screenshots showcasing features.
3. Write Description:
• Craft a concise headline (60 characters max).
• Write an engaging tagline and detailed description.
4. Prepare Demo:
• Create a video or GIF showcasing the product in action.
• Include key features and benefits.
5. Set Up Landing Page:
• Include a clear call to action (CTA).
• Ensure mobile responsiveness.
• Add social proof if available.
6. Build a Launch Plan:
• Outline a timeline for launch day.
• Prepare promotional content for social media.

Launch Day:

1. Choose Timing:
• Launch early in the week, typically Tuesday.
• Post early in the day (PST) for maximum visibility.
2. Engage with Community:
• Respond to all comments and questions on Product Hunt.
• Encourage upvotes but don’t explicitly ask for them.
3. Promote on Social Media:
• Share on Twitter, LinkedIn, Facebook, etc.
• Use relevant hashtags and tag @ProductHunt.
4. Monitor Performance:

• Track upvotes, comments, and referral traffic.
• Adjust promotion based on real-time feedback.

Post-Launch:

1. Thank Supporters:

• Send personalized thank you messages.
• Offer exclusive content or discounts as a token of appreciation.

1. Analyze Results:

• Review metrics like traffic, conversion rate, user feedback.
• Identify areas for improvement.

1. Implement Feedback:

• Make necessary updates based on user feedback.
• Continue to engage with the Product Hunt community.

Optional but Recommended:

1. Offer Exclusive Deals:

• Provide special offers for Product Hunt users.

1. Collaborate with Influencers:

• Partner with industry influencers to boost visibility.

1. Consider Paid Advertising:

• Use targeted ads to reach a broader audience.

1. Prepare for Technical Issues:

• Ensure servers can handle increased traffic.
• Have a support team ready to address any issues.