Understanding Google's EEAT (Expertise, Experience, Authoritativeness & Trustworthiness) is crucial for anyone looking to improve their search engine performance. Formerly known as EAT, EEAT is a key focus in the realm of SEO.
We have an extensive working experience with EEAT concept. We have optimized for it a lot, did tons of real-life testing and discovered some speicifc factors that we believe have significant influence on the level of EEAT optimization.
Below we share these factors with you in the form of a checklist. Feel free to use this free EEAT optimization checklist to improve your website.
✔️ Checklist
→ Industry-specific certifications, affiliations with professional organizations, or other third-party acknowledgments.
→ Better Business Bureau (BBB) accreditation, TrustedSite badge, and SSL certificate badges from providers like Norton Secured Seal or McAfee Secure.
→ This is a standalone and significant EEAT factor. A+ rating on BBB.org is very important for your SEO efforts to take effect.
→ Industry-specific awards from reputable organizations.
→ Positive customer reviews and testimonials, or endorsements from industry experts or influencers. Badges from Google Reviews, Facebook Reviews, Trustpilot, and others.
→ Prominently displayed business address, email address, and phone number, social media profiles for customer interaction, and live chat support.
→ Logos of partner companies or clients, or joint projects with respected organizations or influencers.
→ Press releases about your business, mentions or features in reputable media outlets, or interviews with company representatives or subject matter experts.
→ Professional headshots and bios highlighting relevant expertise, or links to social media profiles, personal blogs, or professional websites.
→ Details on how user data is collected, used, and protected, terms and conditions for using your website or services, and disclosure of potential conflicts of interest or affiliate relationships.
About This EEAT Checklist
The provided checklist covers the key E-E-A-T components that are commonly recommended for improving a website's perceived experience, expertise, authoritativeness, and trustworthiness signals.
However, it's important to note that E-E-A-T is a complex and evolving concept, and different industries or niches might require unique approaches.
While the checklist aims to be comprehensive, there might be additional, industry-specific factors or strategies that could work better for your website. It's crucial to continuously monitor and adjust your E-E-A-T strategy based on changes in your industry, user feedback, and Google's guidelines.
To ensure your E-A-T strategy is as effective as possible, consider the following:
- Regularly review Google's Search Quality Evaluator Guidelines and stay updated on any changes or recommendations.
- Analyze competitors' websites in your industry to identify any additional E-A-T components they have implemented successfully.
- Keep up with industry news, trends, and best practices to ensure your website's content remains accurate, relevant, and authoritative.
By following the checklist and continuously refining your E-A-T strategy, you can work towards improving your website's perceived quality and performance in Google search.
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